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Quick Start
LeadUp anchors every step to your event time. When your event time changes, every step automatically shifts. No recalculating, no broken schedules.
Create Your First Event
- Tap the + Add Event button at the bottom
- Enter the event name and time (e.g., "Flight to NYC" at 8:00 AM)
- Tap Save
Add Steps
- Tap Add Next Step or Add First Step
- Enter the step name (e.g., "Leave for airport")
- Choose Before or After and set the time offset
- For "2 hours before the flight," select Before and set 0 days, 2 hrs, 0 min
- Tap Save
Understanding Before and After
LeadUp uses relative time instead of absolute time. This is what makes everything auto-shift.
What is "Before"?
Before means a step happens before the event. When creating a step, you choose "Before" and set how far in advance.
- 2 hours before = 2 hours before the event
- 30 minutes before = 30 minutes before the event
- 1 day before = 1 day before the event
What is "After"?
After means a step happens after the event.
- 15 minutes after = 15 minutes after the event
- 2 hours after = 2 hours after the event
- 1 day after = 1 day after the event
The Magic: Auto-Shift
When you change your event time, every step automatically recalculates based on its Before/After offset.
Example: Your flight moves from 8:00 AM to 9:00 AM (+1 hour).
- "Leave for airport" (2 hours before) automatically shifts from 6:00 AM → 7:00 AM
- "Text friend" (3 hours before) automatically shifts from 5:00 AM → 6:00 AM
- "Send thank you" (2 hours after) automatically shifts from 10:00 AM → 11:00 AM
Free vs. LeadUp Pro
What's Included Free?
- 2 active events — Perfect for ongoing use
- Unlimited past events — Your history doesn't count toward the limit
- Full auto-shift — All Before/After features work
- Notifications — Get reminders for all steps
- Import shared events — View plans others send you
- Calendar linking — Connect events to your calendar
What's in LeadUp Pro ($4.99 one-time, launch price)?
- Unlimited active events — Plan as many events as you need
- Duplicate events — Save your perfect plan and reuse it
- Share/Export events — Send .leadup files to others via AirDrop, Messages, or Mail
- One-time purchase — No subscriptions, own it forever
Frequently Asked Questions
Q: What counts as an "active" event?
An event is "active" if either the event itself or any of its steps are in the future. Once all steps have passed, it no longer counts toward your free tier limit.
Q: Can I pause an event?
Yes! Paused events don't count toward your free tier limit. Tap the event, then tap "Pause Event" from the menu.
Q: How do I duplicate an event?
Duplicating requires LeadUp Pro. Tap the event, then tap "Duplicate Event." The copy includes all steps with the same Before/After offsets, so you just need to set the new event time.
Q: How do I share an event with someone?
Sharing requires LeadUp Pro. Tap the event, then tap the share button. Choose AirDrop, Messages, Mail, or another app. The recipient gets a .leadup file they can import (free users can import).
Q: Can I link LeadUp to my calendar?
Yes! When creating or editing an event, tap "Link to Calendar Event" and choose an event from your calendar. If the calendar event time changes, LeadUp can update automatically.
Q: Does LeadUp work offline?
Absolutely. LeadUp is fully offline and private. All your data stays on your device. Optionally, you can back up to your iCloud Drive (your personal cloud, not our servers).
Q: What happens to my Pro status if I reinstall the app?
Your Pro purchase is tied to your Apple ID. After reinstalling, tap "Restore Purchases" in Settings to restore your Pro status.
Q: Can I use LeadUp on multiple devices?
Yes! Your Pro purchase works on all devices using the same Apple ID. For data sync, you can use iCloud backup/restore from the Settings screen.
Q: Does LeadUp have subscriptions or ads?
No. LeadUp is a one-time purchase with no subscriptions, no ads, and no tracking.
Notifications & Reminders
LeadUp sends smart notifications that include event context and quick actions.
What's in a Notification?
- Step title — What you need to do
- Event context — "For event: [Your Event Name]"
- Quick actions — Right from the lock screen:
- Snooze 5 min — Delay reminder briefly
- Snooze 15 min — Standard snooze
- Snooze 1 hour — Longer delay
- Mark Complete — Check off the step without opening the app
- Pause Event — Temporarily stop all reminders for this event
Troubleshooting
Notifications Aren't Appearing
- Check iOS Settings → Notifications → LeadUp → ensure "Allow Notifications" is ON
- Ensure Notification Style is set to "Alerts" (not "None" or "Banners only")
- Check that your event/step times are in the future
- Note: iOS limits total scheduled notifications. If you have many events, some distant notifications may not schedule until closer to their time.
Calendar Permission Issues
- Go to iOS Settings → Privacy & Security → Calendars
- Find LeadUp in the list and ensure it's toggled ON
- Return to LeadUp and try linking a calendar event again
Can't Create More Events (Free Tier)
You've reached the 2 active event limit. Options:
- Pause an event — Paused events don't count toward the limit
- Wait for an event to complete — Past events don't count
- Upgrade to LeadUp Pro — Get unlimited events
Restore Purchases Not Working
- Ensure you're signed in to the same Apple ID you used to purchase
- Check your internet connection
- Go to Settings → tap "Restore Purchases"
- Wait up to 30 seconds for verification
- If still not working, restart the app and try again
Lost My Data After Reinstalling
If you used iCloud backup:
- Open LeadUp → Settings
- Tap "Restore from iCloud"
- Your most recent backup will be restored
If you didn't enable iCloud backup, your local data is lost on reinstall. We recommend enabling iCloud backup in Settings to prevent this.
Tips & Best Practices
For Travel Days
- Anchor to your flight time (2 hours before: security, 90 min before: parking, 45 min before: gate)
- If your flight gets delayed, change the event time once — all steps shift
- Link to your calendar event for automatic updates
For Recurring Events (Weekly Classes, Shows)
- Create the event once with all your steps
- Upgrade to Pro and duplicate it each week
- Just change the date — all Before/After offsets stay perfect
For Big Events (Weddings, Marathons)
- Mix Before and After steps (prep before, cleanup after)
- Use days for long-range prep (7 days before: pick up bib, 1 day before: pack bag)
- Share the timeline with your team — everyone stays in sync
System Requirements
- Platform: iOS 16.0 or later
- Devices: iPhone, iPad
- Storage: Minimal (typically under 10 MB)
- Internet: Not required (optional for Pro purchase/restore and iCloud backup)
Privacy & Security
LeadUp is private by design:
- No account required
- No analytics or tracking
- Data stays on your device (and optionally in your iCloud Drive)
- We never see your data
Read our full Privacy Policy.
Feature Requests & Bug Reports
We're actively improving LeadUp. If you have ideas or encounter issues:
- Email us at leaduphelp@gmail.com
- Include your iOS version and device model for bug reports
- Screenshots are helpful if something looks wrong